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Emotional Triggers To Use in Your Marketing

Emotional Triggers to Use in Your Marketing When developing your website, blog, or email campaign, these are some of your client’s “emotional triggers” that your marketing efforts should target in the content that you add to your website and in your marketing. You can even use these triggers when selling your design services with Chief [...]

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Your-Unique-Selling-Position

What is Your USP? (Unique Selling Proposition)

If you use a CAD Program like Chief Architect it might help set you apart from your competition is you including it at part of your Unique Selling Proposition USP

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Peter Brown with www.PeterQBrown.com

Using Chief Architect as a Marketing Tool To Get More Clients

Chief Architect is a great CAD tool. But did you know that it can be used as a source of some great marketing ideas for your business

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Why Should Your Company Have a Website?

The answer to this question is neither short nor easy. With a little research you can find hundreds of reasons, but there are a few general statements that may help you realize your needs.

1. Your competitor has one! People refer to the internet as the first source of information, so chances are, if you have a website new potential customers will find you…

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Contractor Marketing Ideas Q&A

The Question – What is the #1 issue in your business? Q: I need help marketing. Anthony St.Martin, www.sageland-design.com A: Please give me some more information to work with: Who is your target customer? Do you have pictures of yourself? Do you have any testimonials and pictures of your clients? Are you on any social [...]

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Thinking Outside the Box!

The successful contractors that are staying busy during this downturn have a common thread as to why they are busy. They continue with their education and increase (not decrease) their marketing budget. If you don’t stay on top of things and don’t get the word out that you’re not a well kept secret how can you expect to get new leads coming in.

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Do You Really Need a Website in Your Business?

It really doesn’t matter what the economic climate is. If you’re not online, you are losing business to your competition who is.

Remember 10 years ago? When you needed a service or product, you would go to the yellow pages and find what you were looking for. How about today? If you’re like most consumers, you probably open your computer and search online for information. You can bet that your potential customers are doing the same thing…

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Blogs, Web Search, Photo Sharing, Social Bookmarking

There’s a lot to know about how things work on the internet. Here are some great videos by a company called Common Craft that explains these sometimes confusing internet topics in plain English. Very informative!

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Great Post Card Marketing Help

If you’re looking to jump start your marketing (and who isn’t), there’s a company that I want to tell you about – Postcard Mania.

We first identified them as a resource for direct mail marketing for contractors. They offer outstanding industry specific marketing pieces…

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