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Thinking Outside the Box!

By on 04/30/2010 in Business in General, Marketing Your Business

The successful contractors that are staying busy during this downturn have a common thread as to why they are busy. They continue with their education and increase (not decrease) their marketing budget. If you don’t stay on top of things and don’t get the word out that you’re not a well kept secret how can you expect to get new leads coming in.

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Why People Buy From You? Why Now?

By on 01/18/2010 in Business in General

That’s really the only questions between you and a sale.

If someone is going to buy from you, is it because you’re the cheapest? That’s a hard thing to maintain. There better be a more sustainable reason than that.

If they’re going to buy from you today, is it because you’re in proximity, the closest, the one source that can satisfy the itch they happen to have?…

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