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Emotional Triggers To Use in Your Marketing

By on 12/23/2010 in Marketing Your Business

Emotional Triggers to Use in Your Marketing When developing your website, blog, or email campaign, these are some of your client’s “emotional triggers” that your marketing efforts should target in the content that you add to your website and in your marketing. You can even use these triggers when selling your design services with Chief [...]

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Understanding How Fear Influences Decision Making

By on 05/25/2010 in Business in General

How have you changed the way you are making decisions today compared to when the economy was humming along?

Understanding how business people make decisions is a very complicated topic. There is plenty of subject matter here to write books about, so I am going to narrow our discussion into three areas…

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What to Blog? – Good Question

By on 04/21/2010 in Business in General

One question we get from contractors often is – “What should I blog about?”
Good question. Let’s see if I can give you a good answer.

A blog is a new format to share “news”. What is “news” is pretty subjective, but that’s the beauty of the internet, if you don’t find a blog or website newsworthy, then you don’t have to read it. That said, if you think something is newsworthy, great, blog about it…

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Good Questions & Good Blog Will Get You Noticed

By on 05/22/2008 in Business in General

Someone asked a great question on a recent blog that I thought would make a good topic. Jim asked about putting your ‘real’ name on blog posts and blog comments. He wondered if there were any security issues surrounding this. Here’s my response…

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